> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usehindsight.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Plays

> Turn closed-lost deals into a ranked, actionable win-back list

<Info>
  **Plays is in preview.** The capability is rolling out to workspaces — setup steps and screens may change as it reaches general availability.
</Info>

Most of your pipeline ends up in the loss column, and a lot of it was never truly unwinnable — the deal was high-fit but lost to execution, or lost on a gap you've since shipped. **Plays** finds those deals, reconstructs the real reason they stalled, and hands reps a specific, ready-to-run win-back motion.

Plays sit on top of your [Deal Reviews](/deals-quickstart) — the verified record and scored decision drivers Hindsight already built for every deal are exactly what make a play targetable.

<Frame>
  <img alt="Plays overview" src="https://mintcdn.com/hindsight/Pw0iahE32qDLmLfc/images/plays/play-graphic-overview.png?fit=max&auto=format&n=Pw0iahE32qDLmLfc&q=85&s=47b146928a2115ddfb0bc726cda578e8" width="1894" height="664" data-path="images/plays/play-graphic-overview.png" />
</Frame>

***

## What a Play is

A Play is a reusable win-back motion defined by two things:

* **Enrollment criteria** — filters over your closed deals and their scored Deal Review fields. A deal that matches gets enrolled automatically. For example:

  > **Auto-enroll closed deals where**
  > product fit ≥ 4 / 5 **and** customer fit ≥ 4 / 5 **and** loss reason is *sales execution*

* **The play itself** — the motion reps run on enrolled deals, e.g. *"VP outreach — LinkedIn connect + event invite, opened with why they really passed."*

Because enrollment runs off the verified record, each play is a live, ranked list of genuinely winnable deals — not a static report.

<Frame>
  <img alt="Defining a play's enrollment criteria and motion" src="https://mintcdn.com/hindsight/Pw0iahE32qDLmLfc/images/plays/play-workflow-definition.png?fit=max&auto=format&n=Pw0iahE32qDLmLfc&q=85&s=5ff616a462374a45ff56d418849bb860" width="1076" height="1418" data-path="images/plays/play-workflow-definition.png" />
</Frame>

***

## Set up a Play

<Steps>
  <Step icon="target" title="Define the criteria">
    Pick the closed deals this play should target. Combine CRM fields and Hindsight's scored Deal Review fields — product fit, customer fit, decision drivers, loss reason, competitor — to isolate a winnable segment (e.g. *high-fit deals lost to execution*, or *lost on a feature that's now shipped*).
  </Step>

  <Step icon="wand-magic-sparkles" title="Let Hindsight generate the play">
    Hindsight generates a **recommended play** for each opportunity from its deal context and competitive signals — the angle, who to reach, and why they really passed. Review and adjust the motion to match how your team sells.
  </Step>

  <Step icon="link" title="Attach assets">
    Link enablement assets to the play so reps have the right collateral in hand — battlecards, one-pagers, or a refreshed comparison that reflects what changed since the deal closed.
  </Step>

  <Step icon="slack" title="Act in Slack">
    Winnable deals are routed to the rep in Slack. From the thread, reps **draft tailored outreach** with messaging adapted to the play type — one click, grounded in the real loss reason. Reps and admins can opt into **email notifications** when a new play opportunity is ready to act on.
  </Step>
</Steps>

***

## Track outcomes

Each play tracks revenue as deals move through it — **in play**, **engaged**, and **won** — so you can see which win-back motions actually convert and double down on them.

***

## What's Next

<CardGroup cols={2}>
  <Card title="Analyze Deals" icon="chart-line" href="/deals-quickstart">
    Plays run on your Deal Reviews — make sure your closed deals are analyzed and scored.
  </Card>

  <Card title="Build Your Custom AI" icon="robot" href="/guides/build-custom-ai">
    Use Recipes and Claude Skills to surface win-back segments and draft outreach at scale.
  </Card>
</CardGroup>
