> ## Documentation Index > Fetch the complete documentation index at: https://docs.usehindsight.com/llms.txt > Use this file to discover all available pages before exploring further. # Competitive Enablement > Use Chat + Create Asset to turn competitive insights into shareable documents saved to your Library ## Overview Use the AI Assistant to research what is working / not working in the field, then turn insights into data-driven, shareable assets that live in your Asset Library. These assets power sales enablement in Slack and across your team. Ask the AI for competitive analysis, comparisons, objection handling, or messaging. The assistant will pull the right sources to build a foundation. See the Prompting Guide for tips. When you get a useful answer, click Create Asset on that message. Give it a clear title and optionally tag a competitor. The asset is saved to your Library with metadata (author, date, source chat) and is fully searchable. Edit in the markdown editor and organize as needed. Share links directly or use Slack to surface assets in-channel. Team members can find and use the latest enablement content without leaving Slack. Refresh assets as the market changes by iterating in chat and updating the document. Your Library remains the source of truth. ## Creating Assets via Chat ### 1. Generate the right content Use the assistant to pull evidence and synthesize: * Competitive positioning and differentiation * Product comparisons and capability summaries * Objection handling and talk tracks * Pricing and packaging references from deals Tip: Provide explicit goals and steps, and start focused threads per task. See Prompting Guide for examples on chaining tools (Deal Search, Search Across Deals, Search Within Deal, Competitor Search). ### 2. Convert to an asset * Click Create Asset on any AI response * Add a descriptive title (e.g., “Competitor B – Enterprise Objection Guide”) * Optionally select a Competitor to tag and organize * The asset is stored in Library → Documents and indexed for search ### 3. Edit and maintain Open the asset in the editor to polish ## Common asset types * Battlecards and competitive one-pagers * Pricing and packaging briefs * Objection handling guides * Product/feature comparison briefs * Deal-specific talking points and executive summaries * Landing page and marketing content ## Sharing in Slack Surface assets where the team works: * Share asset links in relevant channels * Use chat to request assets or have AI reference saved materials * Optional slash command support to retrieve assets by name or competitor (e.g., /assets Salesforce) ## Best practices * Start a new chat for each task to avoid context overflow * Be explicit about the outcome you need and the audience * Tag competitors to improve discoverability * Title assets clearly for search and re-use * Keep content tight, factual, and backed by sources ## Getting started Navigate to AI chat and describe the asset you need (e.g., “Create objection handling for Competitor X for an enterprise buyer”). Ask follow-ups to add quotes, proof points, or comparisons until it’s ready. Click Create Asset, name it, and tag a competitor if relevant. Find it in Library → Documents, make edits, then share the link or post in Slack. ### Related Learn how to structure prompts and chain tools to get better outputs. Deeper guidance on tailoring assets for deals and audiences. Share enablement content directly in Slack channels.