Asset Types
- Custom Battlecards: Deal-specific competitive positioning
- Feature Comparisons: Tailored capability analysis
- ROI Calculators: Value propositions with customer data
- Objection Responses: Situation-specific talking points
- Executive Summaries: C-level focused deal overviews
Generation Process
1. Select Asset Type
Choose what type of material you need:- Competitive battlecard for specific rival
- Feature comparison for technical evaluation
- ROI analysis for business case
- Objection handling guide
- Executive presentation summary
2. Provide Context
Input relevant deal information:- Deal Details: Size, stage, key stakeholders
- Customer Profile: Industry, use case, pain points
- Competitive Landscape: Who you’re competing against
- Technical Requirements: Must-have capabilities
- Business Priorities: Strategic objectives and metrics
3. Customize Content
Review and refine generated materials:- Edit messaging for customer language
- Add specific proof points and case studies
- Include relevant pricing or packaging options
- Incorporate customer quotes or feedback
- Adjust positioning for audience level
4. Export & Share
Use generated assets across channels:- Download as PDF or presentation slides
- Share directly with team members
- Integrate into CRM opportunity records
- Send to prospects as follow-up materials
- Use in sales calls and demos
Content Sources
AI pulls from your organization’s knowledge base:- Historical Deal Data: Successful messaging and positioning
- Feature Database: Current product capabilities and descriptions
- Competitive Intelligence: Up-to-date rival analysis
- Customer Conversations: Actual language and priorities
- Win/Loss Insights: What resonated in past deals
Customization Options
- Audience Level: Technical, business, or executive focus
- Industry Vertical: Specific market language and use cases
- Deal Size: Enterprise vs. mid-market positioning
- Competitive Context: Single vendor vs. multi-vendor evaluation
- Sales Stage: Discovery, evaluation, or negotiation messaging
Quality Controls
- Fact Verification: Cross-reference claims with product data
- Message Consistency: Align with approved positioning
- Competitive Accuracy: Validate rival comparisons
- Customer Language: Use prospect’s actual terminology
- Legal Compliance: Ensure claims meet approval standards
Team Collaboration
- Shared Templates: Standard formats for consistent materials
- Review Workflows: Get manager or SME approval before use
- Version Control: Track changes and updates to assets
- Performance Tracking: Monitor which materials drive results
- Knowledge Sharing: Spread successful assets across team
Best Practices
- Customer-Centric: Focus on their priorities, not your features
- Evidence-Based: Include specific proof points and data
- Situation-Specific: Tailor to exact competitive and business context
- Concise Format: Respect busy executive attention spans
- Action-Oriented: Include clear next steps and recommendations
Common Use Cases
- Competitive Responses: Handle specific rival positioning
- Technical Evaluations: Support detailed product comparisons
- Executive Briefings: Prepare for C-level meetings
- Proposal Supplements: Enhance formal sales documents
- Demo Preparation: Customize presentations for prospect priorities