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Get your competitive enablement agent live in four steps. By the end, your reps can tag @Hindsight in Slack and get answers grounded in your content and tracked competitor pages — without you maintaining a single battlecard by hand. Everything below happens in the setup flow. It saves as you go, so you can stop and come back anytime.

Add your competitors

Hindsight pre-fills the grid with suggested competitors from your market, so you usually start with a list already in front of you.Review the suggestions, then:
  • Edit or remove any that don’t fit
  • Add competitors manually — enter a name or website and Hindsight enriches the logo and description automatically
  • Import a CSV (name, website, category) to add many at once
  • Optionally set a category so reps still get guidance for competitors without a named card
Keep whatever’s in the grid — those become your tracked competitors when you continue.

Upload files and choose pages to track

For each competitor, give the agent something to ground its answers in:
  • Upload your content — battlecards, objection handling, one-pagers, decks. Connect Google Drive, Notion, or Confluence, or upload files directly. The agent draws from your library first, so the more you add, the better day-one answers are.
  • Choose web pages to track — pick the pages Hindsight watches for changes (pricing, changelog, blog, G2). It scrapes them into your intel library and keeps them current automatically.
  • Add URL filters (optional) — restrict the agent’s web research to authoritative sources like their docs or pricing page, keeping answers grounded.
Files about your own company — playbook, messaging, ICP — go under “You”.

Add agent instructions

Continue to the agent step, where you can test a real question against a live Slack simulation — ask exactly what a rep would mid-deal:
@Hindsight how do we beat [Competitor X] in an enterprise deal?
Then shape how the agent responds:
  • Custom instructions — tone, positioning rules, things to always (or never) say, so the agent stays on message
  • Notifications — route feedback and answer activity to the right Slack channel or people
If an answer looks thin, that’s signal — go back and add more content for that competitor.

Deploy

Put the agent where your reps already work:
  • Connect Slack from the setup screen, then invite Hindsight to a channel like #compete
  • Reps tag @Hindsight in any channel — or DM it directly — to get an answer grounded in your library and tracked pages
  • MCP endpoint (optional) — use the same agent inside Claude, ChatGPT, or any other AI tool. See the MCP docs.
That’s it — your competitive enablement agent is live.

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What’s Next

Create Competitive Content

Build battlecards and enablement content from verified deal data that stays current automatically.

Monitor Competitors

Set up automated monitoring with recipes and workflows to track competitor changes on a cadence.

Set Up Your Knowledge Base

Learn how to organize and maintain your competitive intelligence library for accurate AI answers.