Skip to main content
Hindsight is your team’s system of record for competitive and deal intelligence. It analyzes every closed deal, researches your competitors, and gives your reps verified answers when it matters. This documentation covers how to set up and use Hindsight across your team.

​
What Hindsight Does

Deal intelligence. Hindsight reviews every closed deal automatically — pulling from your CRM, call recordings, and email — to build a verified record of what actually happened. Decision drivers, competitor attribution, and rep execution, grounded in data rather than CRM dropdowns. Competitive intelligence. Hindsight monitors competitors from the web, stores your competitive content, and keeps it current as new deals close. Battlecards, objection handling guides, and pricing comparisons — built from what’s actually working in deals and updated automatically. AI assistant. Your team can query Hindsight in Slack or in the app. Ask what’s driving losses to a specific competitor, how to handle an objection, or what closed last quarter. The AI draws from your verified deal data and competitive content — not the internet.

​
How to Get Started

Where you start depends on what you’re here to solve. Setting up competitive intelligence → Add competitors, run your first recipe, and connect Slack so reps can ask @Hindsight mid-deal. Quickstart: Competitive Intelligence → Setting up win-loss and deal analysis → Connect your CRM and call recording tools to start analyzing deals automatically. Quickstart: Win-Loss →

​
Key Concepts

Knowledge Base — the trusted repository Hindsight’s AI draws from. Includes your asset library (competitive content you create or import) and your intel library (tracked web sources). The quality of AI responses depends directly on what’s in here. Learn more → Recipes — reusable prompts you build and run in the AI chat. Start from a default recipe in the library or create your own. Learn more → Workflows — automated runs of your recipes on a schedule. Push outputs to Slack, update assets in your library, or route to external tools via Zapier. Learn more → Deal Reviews — Hindsight’s verified analysis of each closed deal. The source of truth for win-loss trends, competitive attribution, and rep coaching. Learn more →

​
Need Help?

Talk to us in Slack or email [email protected]. We respond fast.