Overview
Competitive Monitoring is Hindsight’s always-on intelligence system that tracks competitor moves, product updates, and market changes across hundreds of data sources. Instead of manually researching competitors, let AI continuously gather and analyze competitive intelligence 24/7.How It Works
Hindsight runs automated competitor syncs every weekday at 1 AM EST. Each competitor gets monitored across multiple channels simultaneously:- Website Monitoring: Daily scans of competitor websites, product pages, and documentation
- Social Intelligence: LinkedIn, Twitter/X posts and company updates
- Advertising Tracking: LinkedIn Ads, Google Ads campaigns and messaging
- Review Analysis: G2, Capterra, and other review platform monitoring
- News & Press: Google News alerts and industry publication mentions
- Community Forums: Slack workspaces, Discord servers, and relevant discussions
Data Sources & Scheduling
Website Intelligence (Monday/Thursday)
- Root Domain Scanning: Monitors main website and additional URLs for changes
- Sitemap Crawling: Discovers new pages and product updates (bi-weekly)
- Content Analysis: Tracks blog posts, case studies, pricing pages
- Product Documentation: Monitors feature releases and capability changes
Social Media Monitoring (Tuesday)
- LinkedIn Company Pages: Posts, updates, employee announcements
- Twitter/X Accounts: Company tweets, product announcements
- Executive Social: C-level posts and strategic communications
Advertising Intelligence (Wednesday)
- LinkedIn Ad Library: Active campaigns, messaging, targeting
- Google Ads Monitoring: Search ads, display campaigns
- Creative Analysis: Ad copy, visuals, positioning themes
Review Platform Tracking (Friday)
- G2 Reviews: Customer feedback, ratings, feature mentions
- Industry-Specific Platforms: Vertical review sites
- Sentiment Analysis: Positive/negative trend tracking
News & Press Coverage (Daily)
- Google News Alerts: Industry mentions, funding, partnerships
- Trade Publications: Vertical media coverage
- Press Release Monitoring: Official company announcements
Community & Forums (Tuesday)
- Slack Workspaces: Industry communities, customer discussions
- Discord Servers: Developer communities, user groups
- Subreddit Monitoring: Relevant industry discussions
Intelligence Processing & Event Generation
AI-Powered Event Categorization
Every piece of competitive intelligence gets processed by AI to determine:- Event Type: Product Launch, Marketing Campaign, Personnel Change, Funding, etc.
- Relevance Score: 1-3 scale based on strategic importance to your business
- Business Impact: How this affects your competitive positioning
- Timeline: When the change occurred or takes effect
Event Relevance Scoring
High Priority (Score: 3) - Immediate sales team notification:- Major product launches or significant updates
- Pricing changes or new packaging tiers
- Acquisitions, mergers, or strategic partnerships
- Executive leadership changes (C-level)
- New funding rounds or IPO announcements
- Major layoffs or rapid expansion
- New marketing campaigns or positioning changes
- Customer case studies and success stories
- Key personnel hires or departures
- Social posts mentioning other competitors
- Reviews and third-party comparisons
- Conference presentations or thought leadership
- Minor website updates or blog posts
- General social media activity
- Office relocations or company culture posts
- Small feature updates or bug fixes
- Non-competitive industry news
Automated Event Grouping
Similar intelligence gets automatically grouped into coherent events:- Job Postings: All hiring activity consolidated into expansion trends
- Product Updates: Related feature releases grouped by theme
- Marketing Campaigns: Multiple ads/posts grouped by campaign
- Executive Changes: Leadership transitions tracked as strategic shifts
Intelligence Distribution
Real-Time Alerts
High-priority events trigger immediate notifications through:- Slack Integration: Dedicated competitive intelligence channels
- Email Alerts: Urgent updates sent to key stakeholders
- Dashboard Notifications: In-app alerts for active users
Weekly Competitive Digest
Comprehensive summaries delivered every week containing:- Executive Summary: Key developments and strategic implications
- Event Timeline: Chronological view of competitor activities
- Impact Analysis: How changes affect your competitive position
- Recommended Actions: Suggested responses and next steps
Continuous Intelligence Database
All competitive intelligence stored in searchable repository:- Historical Tracking: Complete timeline of competitor evolution
- Trend Analysis: Pattern recognition across time periods
- Search & Filter: Find specific types of intelligence quickly
- Export Capabilities: Share intelligence with broader teams
Configuration Options
Monitoring Sources (Enable/Disable)
- Google News Monitoring: Industry publications and press coverage
- G2 Reviews Tracking: Customer feedback and rating changes
- LinkedIn Ads Intelligence: Advertising campaigns and messaging
- LinkedIn Social Monitoring: Company page posts and updates
- Twitter/X Social Tracking: Corporate and executive social media
- Slack Community Monitoring: Industry workspace discussions
- Discord Server Tracking: Developer and user community activity
- Google Ads Monitoring: Search and display advertising campaigns
Competitor Setup Requirements
For each competitor, configure:- Basic Information: Company name, website URL, description
- Social Profiles: LinkedIn company page, Twitter/X handle
- Review Platforms: G2 URL, Capterra profile, industry-specific sites
- Additional URLs: Product pages, documentation sites, blog domains
- Community Presence: Slack workspaces, Discord servers, subreddits
Notification Preferences
Customize how your team receives intelligence:- Slack Channels: Direct competitive updates to relevant channels
- Email Recipients: Weekly digest distribution lists
- Alert Thresholds: Minimum relevance score for immediate notifications
- Frequency Settings: Daily, weekly, or custom notification schedules
Why This Architecture Matters
Hindsight’s monitoring system creates a compound advantage - the longer you use it, the more intelligent it becomes about your competitive landscape. This continuous intelligence feeds directly into:Battlecard Generation
- Always Current: Competitive positioning updated with latest intelligence
- Evidence-Based: Claims backed by actual competitor activities
- Contextual Messaging: Responses tailored to specific competitive threats
Deal Analysis
- Real-Time Context: Current competitive landscape for active opportunities
- Historical Patterns: How competitors typically compete in similar deals
- Strategic Insights: Competitor strengths/weaknesses in your market segment
Strategic Planning
- Market Evolution: Long-term competitive landscape changes
- Trend Identification: Early signals of strategic shifts
- Investment Priorities: Product roadmap informed by competitive gaps
Getting Started
- Add Competitors: Define which companies to monitor and their key URLs/profiles
- Configure Sources: Enable relevant monitoring channels (website, social, ads, reviews)
- Set Up Notifications: Choose Slack channels and email recipients for intelligence
- Review Intelligence: Start receiving automated competitive updates within 24 hours
- Refine Settings: Adjust relevance thresholds and sources based on intelligence quality