Overview
Battlecard generation transforms competitive intelligence and deal insights into practical sales tools. Hindsight automatically creates and updates competitive positioning materials based on the latest intelligence and deal outcomes.Generation Process
- Intelligence Synthesis: Combine competitive monitoring data with deal insights
- Template Application: Apply your organization’s battlecard format and messaging
- Content Generation: AI creates positioning, objection handling, and competitive differentiators
- Quality Review: Optional team review before publishing
- Distribution: Share with sales team via Slack, email, or direct access
Battlecard Components
- Competitive Overview: Company background and market position
- Product Comparison: Feature-by-feature competitive analysis
- Pricing Intelligence: Known pricing models and competitive positioning
- Strengths & Weaknesses: Where you win and where competitors have advantages
- Objection Handling: Proven responses to common competitive objections
- Win Stories: Real examples of successful competitive wins
Customization Options
- Template Design: Customize layout, branding, and information hierarchy
- Content Focus: Emphasize specific competitive angles for different markets
- Audience Tailoring: Different versions for different sales roles or regions
- Update Frequency: Control how often battlecards refresh with new intelligence
Quality Controls
- Source Attribution: Every claim backed by specific intelligence sources
- Accuracy Validation: Team review process for competitive claims
- Version Control: Track changes and maintain historical battlecard versions
- Feedback Integration: Incorporate sales team feedback into future generations
Distribution & Access
- Slack Integration: Instant battlecard access via
/battlecard [competitor]command - Web Portal: Searchable battlecard library with filtering and favorites
- Mobile Access: Battlecards optimized for mobile viewing during sales calls
- Export Options: PDF, presentation, and other formats for offline use