​
Overview

Battlecard generation transforms competitive intelligence and deal insights into practical sales tools. Hindsight automatically creates and updates competitive positioning materials based on the latest intelligence and deal outcomes.

​
Generation Process

  1. Intelligence Synthesis: Combine competitive monitoring data with deal insights
  2. Template Application: Apply your organization’s battlecard format and messaging
  3. Content Generation: AI creates positioning, objection handling, and competitive differentiators
  4. Quality Review: Optional team review before publishing
  5. Distribution: Share with sales team via Slack, email, or direct access

​
Battlecard Components

  • Competitive Overview: Company background and market position
  • Product Comparison: Feature-by-feature competitive analysis
  • Pricing Intelligence: Known pricing models and competitive positioning
  • Strengths & Weaknesses: Where you win and where competitors have advantages
  • Objection Handling: Proven responses to common competitive objections
  • Win Stories: Real examples of successful competitive wins

​
Customization Options

  • Template Design: Customize layout, branding, and information hierarchy
  • Content Focus: Emphasize specific competitive angles for different markets
  • Audience Tailoring: Different versions for different sales roles or regions
  • Update Frequency: Control how often battlecards refresh with new intelligence

​
Quality Controls

  • Source Attribution: Every claim backed by specific intelligence sources
  • Accuracy Validation: Team review process for competitive claims
  • Version Control: Track changes and maintain historical battlecard versions
  • Feedback Integration: Incorporate sales team feedback into future generations

​
Distribution & Access

  • Slack Integration: Instant battlecard access via /battlecard [competitor] command
  • Web Portal: Searchable battlecard library with filtering and favorites
  • Mobile Access: Battlecards optimized for mobile viewing during sales calls
  • Export Options: PDF, presentation, and other formats for offline use